Semafor editor Ben Smith speaks on stage during the Semafor Media Summit on April 10, 2023 in New York City. | Getty
Suddenly, building news products on the web is back in fashion.
As social traffic collapses and Google makes ominous AI-powered sounds about search, publishers across the board have started to reemphasize their websites as destinations, and that means there are a lot of new ideas about what makes websites valuable again.
Interestingly, a lot of those ideas sound a lot like blogging: that’s our redesign, of course, but it’s also Business Insider, which hired Katie Notopoulos and Peter Kafka to blog all day. And now it’s new-look politics site Semafor, which is officially launching a product it calls Signals to curate coverage from around the web on the biggest stories of the day.
The easiest way to understand Signals is to go look at one…
