Wise-Compare.com: Empowering Wise Decisions.

The Daily Mail is now the biggest news publisher on TikTok, with nearly 6.5 million followers.

The Mail’s account has dramatically outstripped news rivals, increasing its reach by 1700% in just six months.

Recently launched Daily Mail TikTok accounts include DM Royals, featuring a top list of royal commentators, as well as CrimeTok, which is produced by Mail journalists in London, New York and LA.

The main global account currently boasts 338.2 million likes and TikTok video ‘views’ for all Daily Mail profiles was more than 600 million in September.

MailOnline’s Head of Social Video Phil Harvey said: ‘What we have achieved is down to the collective brainpower of a global newsroom of journalists, enabling our team of creative social video producers to tell trending stories directly to their peers.

‘Together, we have successfully tapped into a sweet spot between news and culture.’

Danny Groom, MailOnline publisher and editor, said: ‘This is a fantastic achievement and a huge credit to Phil and our teams around the world.

‘They have worked tirelessly to harvest the best of our journalistic talent to produce consistently engaging content and build a new audience for the Daily Mail brand.’

Ted Verity, Editor, Mail Newspapers, said: ‘The moment which for me summed up what we’re trying to achieve across platforms came when Boris Johnson’s 30-second video promoting his brilliant Saturday newspaper column on dangerous dogs got nearly 4 million TikTokviews with 373,000 likes and almost 15,000 comments.’

This success on TikTok, which is the fastest growing social media platform for news, is credited with growing the reach of the Daily Mail brand around the globe to millions of young people. It also forms part of a global video strategy to target new audiences. 

According to research by the Reuters Institute for the Study of Journalism, 20% of 18-24s use TikTok to learn about current events, which was an increase of five percentage points from the previous year.

And here’s some of our most popular videos… 

Content source – www.soundhealthandlastingwealth.com

Leave a Reply

Your email address will not be published. Required fields are marked *