Big Brother’s Farida Khalifa has admitted she had a game plan for the entirety of her time in the house.
The make-up artist, 50, was the first to be evicted from the rebooted show on ITV on Friday night’s episode.
After a stint in the house filled with drama, feuds and speaking her own mind, Farida has revealed the real reason she went on the programme in the first place.
She told The Sun: ‘I set out what I wanted to achieve and that was to gain followers and grow my business.
‘You have to be smart. People might say I was all “me, me, me.” Well absolutely, why shouldn’t I?’
Self-promotion: Big Brother’s Farida Khalifa has admitted she had a game plan for the entirety of her time in the house
Short and sweet: The make-up artist, 50, was the first to be evicted from the rebooted show on ITV on Friday night’s episode
Other iconic housemates have also gone in with a game plan, such as Nick Bateman, also known as Nasty Nick, from season one who manipulated the votes of the other housemates.
Farida agreed to comparisons between herself and the Big Brother legend.
Elsewhere she revealed the alcohol supply given to contestants is unlimited – after rumours bosses would be strict and impose a Love Island-style limit.
The make-up artist came under fire for her ‘insensitive’ comments made in the Diary Room last week about NHS manager Kerry, 40, who has multiple sclerosis.
Speaking exclusively to MailOnline Farida said about her beef with Kerry: ‘It was very very frustrating. I could sort of see what she was doing. Her energy really felt like it wasn’t the top person I would on a normal day-to-day mix with.’
‘She would make up stories and then come over to you, get you involved, in a topic and say: ‘Farida what do you think about this?’ and then the minute you give your opinion she twists it.’
‘The truth is that’s a reflection of her own behaviour,’ she added.
Backlash: The make-up artist, 50, has come under fire for her ‘insensitive’ comments made in the Diary Room last week about NHS manager Kerry, 40, who has multiple sclerosis
During last week’s task – where the contestants worked for a fictional company chaired by Big Brother, with Big Wigs, Middle Management and Bottoms – Farida accused Kerry of not getting involved in the physicality of the tasks.
During her visit to the Diary Room, Farida said: ‘Kerry is the lazy one. No help with the washing up, drying, cutting or with the vegetables. Yeah she might be proud she’s been promoted because she’s even higher than Middle Management now…
‘That title will make her feel extremely honoured however I hope it’s full of counting and rather than working her mouth, working her mindset, her brain, her hands’.
Viewers watched in delight on Thursday as Farida and Kerry struggled through yet another awkward interaction.
During the exchange Muslim make-up artist Farida discussed her work online where she offers beauty tips with thousands of followers tuning in. Only for unimpressed Kerry to interrupt and ask: ‘To watch you?’.
A defiant Farida replied: ‘Yeah! My video all go viral. I’ve got like 300, 400,000 views just on one video’. Kerry seemingly feigned interest before throwing back her head in frustration an letting out a sigh.
Gone! The make-up artist was the first housemate to be evicted from the ITV revival series of the show on Friday
After being evicted, the make-up artist jumped up and down and flung her arms in the air as she shouted: ‘Yes!’
She proceeded to hug her fellow housemates before making a swift exit to meet show hosts AJ Odudu and Will Best.
An excited Farida said: ‘I had the most amazing time. Thank you everybody for making the effort and coming tonight.’
Speaking to hosts AJ and Will immediately after her eviction, Farida said: ‘I’m fabulous! How many of you lot would like a week in that house? Well, I’ve been there. It’s priceless!
‘Kerry really, really wanted to be in there. She was in floods of tears, desperate to stay in there. I was quite happy to be out.’
Upon learning that Hallie, Jenkin, Paul, Tom, Henry, Kerry and Olivia had all nominated for her eviction for various reasons based around her opinions and behaviour in the house, she remarked that their views did not matter to her.
She insisted she’s not ‘fake’ as some suggested. She said: ‘That’s fine, they’ve known me for five or six days. Their opinion doesn’t matter. I’m very very true to myself.
‘I would never be fake. People who know me would say that.’
Farida insisted that the reason behind her exit was due to the fact she was the oldest in the house – and claimed the younger housemates had plotted to get her out due to her age.
One of Big Brother’s main rules is that housemates are not allowed to discuss who they are planning to or have nominated for eviction so there is no way the group could have ‘plotted’ against her.
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