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Big Brother’s Farida Khalifa has admitted she had a game plan for the entirety of her time in the house. 

The make-up artist, 50, was the first to be evicted from the rebooted show on ITV on Friday night’s episode. 

After a stint in the house filled with drama, feuds and speaking her own mind, Farida has revealed the real reason she went on the programme in the first place. 

She told The Sun: ‘I set out what I wanted to achieve and that was to gain followers and grow my business. 

‘You have to be smart. People might say I was all “me, me, me.” Well absolutely, why shouldn’t I?’ 

Self-promotion: Big Brother’s Farida Khalifa has admitted she had a game plan for the entirety of her time in the house

Short and sweet: The make-up artist, 50, was the first to be evicted from the rebooted show on ITV on Friday night’s episode

Other iconic housemates have also gone in with a game plan, such as Nick Bateman, also known as Nasty Nick, from season one who manipulated the votes of the other housemates. 

Farida agreed to comparisons between herself and the Big Brother legend. 

Elsewhere she revealed the alcohol supply given to contestants is unlimited – after rumours bosses would be strict and impose a Love Island-style limit. 

It comes after Farida explosively insisted she has ‘no regrets’ about calling disabled housemate Kerry ‘lazy”.

The make-up artist came under fire for her ‘insensitive’ comments made in the Diary Room last week about NHS manager Kerry, 40, who has multiple sclerosis.

Speaking exclusively to MailOnline Farida said about her beef with Kerry: ‘It was very very frustrating. I could sort of see what she was doing. Her energy really felt like it wasn’t the top person I would on a normal day-to-day mix with.’

‘She would make up stories and then come over to you, get you involved, in a topic and say: ‘Farida what do you think about this?’ and then the minute you give your opinion she twists it.’

‘The truth is that’s a reflection of her own behaviour,’ she added.

Backlash: The make-up artist, 50, has come under fire for her ‘insensitive’ comments made in the Diary Room last week about NHS manager Kerry, 40, who has multiple sclerosis

Farida went head to head with nemesis Kerry on Friday night – with the former booted out from the ITV show following the public vote.

During last week’s task – where the contestants worked for a fictional company chaired by Big Brother, with Big Wigs, Middle Management and Bottoms – Farida accused Kerry of not getting involved in the physicality of the tasks.

During her visit to the Diary Room, Farida said: ‘Kerry is the lazy one. No help with the washing up, drying, cutting or with the vegetables. Yeah she might be proud she’s been promoted because she’s even higher than Middle Management now…

‘That title will make her feel extremely honoured however I hope it’s full of counting and rather than working her mouth, working her mindset, her brain, her hands’. 

Farida’s aim at the NHS worker led to an explosion on X, formerly known as Twitter, as viewers grumbled over her ‘reinforcing stereotypes over disabled people’. 

Viewers watched in delight on Thursday as Farida and Kerry struggled through yet another awkward interaction. 

During the exchange Muslim make-up artist Farida discussed her work online where she offers beauty tips with thousands of followers tuning in. Only for unimpressed Kerry to interrupt and ask: ‘To watch you?’.

A defiant Farida replied: ‘Yeah! My video all go viral. I’ve got like 300, 400,000 views just on one video’. Kerry seemingly feigned interest before throwing back her head in frustration an letting out a sigh.

Gone! The make-up artist was the first housemate to be evicted from the ITV revival series of the show on Friday

After being evicted, the make-up artist jumped up and down and flung her arms in the air as she shouted: ‘Yes!’

She proceeded to hug her fellow housemates before making a swift exit to meet show hosts AJ Odudu and Will Best.

An excited Farida said: ‘I had the most amazing time. Thank you everybody for making the effort and coming tonight.’

Speaking to hosts AJ and Will immediately after her eviction, Farida said: ‘I’m fabulous! How many of you lot would like a week in that house? Well, I’ve been there. It’s priceless!

‘Kerry really, really wanted to be in there. She was in floods of tears, desperate to stay in there. I was quite happy to be out.’

Upon learning that Hallie, Jenkin, Paul, Tom, Henry, Kerry and Olivia had all nominated for her eviction for various reasons based around her opinions and behaviour in the house, she remarked that their views did not matter to her.

She insisted she’s not ‘fake’ as some suggested. She said: ‘That’s fine, they’ve known me for five or six days. Their opinion doesn’t matter. I’m very very true to myself.

‘I would never be fake. People who know me would say that.’

Farida insisted that the reason behind her exit was due to the fact she was the oldest in the house – and claimed the younger housemates had plotted to get her out due to her age.

One of Big Brother’s main rules is that housemates are not allowed to discuss who they are planning to or have nominated for eviction so there is no way the group could have ‘plotted’ against her.



AGE: 25


FROM: Bridgend 

HOW WOULD YOUR FRIENDS DESCRIBE YOU? ‘Loud and messy, and irritating probably.’ 


AGE: 21


FROM: Somerset  

WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? ‘I think I might potentially offend some people. My mouth moves faster than my brain.’


AGE: 33

PROFESSION: Stay-at-home mum

FROM: Luton 

WHAT WOULD YOU DO WITH THE PRIZE MONEY IF YOU WON? ‘I think my first priority is to sort out my housing situation. The housing crisis is just ridiculous and my housing situation has been unstable. It brings me a lot of mum guilt because I’ve got a young child. It’s my biggest incentive and motivation to win.’


AGE: 25


FROM: Scunthorpe  

WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? ‘Being cantankerous and acting as if I don’t want to be there even if I do in my heart. They might nominate me for being disengaged perhaps or not paying everyone an equal amount of attention. They may feel left out but I can’t help that.’


AGE: 39


FROM: Coventry 

TELL US AN INTERESTING FACT ABOUT YOURSELF: ‘I appeared on a TV show called The Last Leg about amputees – two years before I lost my leg!’


AGE: 26


FROM: Derby 

WHAT MADE YOU APPLY TO BECOME A BIG BROTHER HOUSEMATE? ‘I love challenges. I’ve had so many amazing times in my life, like going to Miss Universe as Miss Great Britain. I like to do something different and I think this is the next challenge I want to conquer. I want to show people what pageant girls are really like and disprove a lot of stereotypes around them. I also show what it’s like being a woman who’s worked in male- dominated fields. I want to show that women are capable of doing anything they want.’ 


AGE: 23

PROFESSION: Security officer

FROM: Liverpool 

WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? ‘Being the biggest wind up, eating all the food and being the loudest housemate.’ 


AGE: 23


FROM: Glasgow

WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? ‘I think when people are in that hangry state, that’s when I’ll wind people up and grind their gears. I think they’ll nominate me for being full on, and for my brutal honesty and oversharing of opinions.’ 




AGE: 18

PROFESSION: Youth worker

FROM: London  

WHAT ARE YOU MOST LIKELY TO GET NOMINATED FOR? ‘Being lazy and having an opinion. I’m quite opinionated, I like speaking my mind and not many people like that. I’m quite real.’


 AGE: 25

PROFESSION: Customer support agent 

FROM: Harrogate 

WHAT PART OF THE EXPERIENCE ARE YOU MOST LOOKING FORWARD TO? ‘I’m most excited about being surrounded by so many people from different walks of life. I don’t think I will ever live in a house again with so many different kinds of people. I’m from China and I think it will help me be more immersed in British culture.’


AGE: 29

PROFESSION: Dental therapist 

FROM: Llanelli 

WHAT ARE YOU MOST LIKELY TO BE NOMINATED FOR? ‘Probably just for being annoying. In Wales, we have this saying, “I’ll do it now in a minute.” So like, if I went to make food and I left a dish on the side, I have all good intentions of washing it but I’d be like, “I’ll do it now in a minute,” and it might be three hours later before I do it. So probably for silly stuff like that.’


AGE: 28


FROM: Manchester 

WHAT WOULD YOU DO WITH THE PRIZE MONEY IF YOU WON? ‘Pay off my debts and help my family out. I’ve also been saving up to build a park in my village back at home in Thailand because where I grew up, there’s no parks or playgrounds.’


AGE: 24


FROM: Isle Of Man 

HOW WOULD YOUR FRIENDS AND FAMILY DESCRIBE YOU? ‘They would say I’m quite like a lucky person or someone who really wants to experience life to its fullest and do everything that it has to offer. Someone who is kind and fun and doesn’t take life too seriously.’


AGE: 25

PROFESSION: Food writer

FROM: Cotswolds 

HOW WOULD YOUR FRIENDS AND FAMILY DESCRIBE YOU? ‘I think they would say I’m particularly sociable and very chatty. I mean, I’ll be honest, my parents would definitely say I’m a bit of a snob but I take it as a compliment. I think it means you’ve got high standards and good taste. They’d say I was quite a peculiar child.’ 


AGE: 40


FROM: Essex

WHAT MADE YOU APPLY TO BE A BIG BROTHER HOUSEMATE? ‘I love the programme. It is, for me, the ultimate reality TV show ever. I’ve got multiple sclerosis and so the reason why I never applied before is because I always saw those whacking great big stairs to get into the house. It just felt a little bit unachievable because for the first three years of my illness I was in a wheelchair. When I saw it was coming back and searching for real people from all walks of life, I thought, this is my year.’ 



Content source – www.soundhealthandlastingwealth.com

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